Teaching Pedestrians to LOOK

Bike Butterfly is a cycling invention that aims to teach pedestrians to look before crossing the road. Far too many just use their ears to listen for motorised traffic and cross when they don’t hear an engine.

I can’t see this being useful, it may make a pedestrian think next time but I believe that as a cyclist we should be actively looking out for situations where pedestrians might step out and take action to avoid getting into a situation where you can’t avoid them if they do step out.

Looking into this in more detail,  it appears to be a ‘test’

What new business models will the marketing agencies of the future operate to? Will they buy media in traditional ways, or ‘create audiences’ that their client brands can buy into?

Johnny Vegas and Monkey started out advertising ITV Digital. They then popped up a few years later advertising PG tips. We’re interested in understanding if  you can de-risk advertising by creating assets that have a built in audience and then attach brands and businesses to them once they are proven to be popular. Will they be rejected once they have a commercial function? We don’t know but we are in the process of finding out.

Source: http://www.corkewallis.com/work/bikebutterfly

Ampere Way Updates

For well over a year, a cycle lane in Ampere Way, Croydon was full with plastic jersey barriers. Preventing use of the cycle lane. A few weeks ago there was an update to the cycle lane along Ampere Way.

It used to be like this.

It is now like this.

At least the cycle lane is now usable but the additional bollards now mean that the width of the cycle lane has decreased, road sweepers can not clean them and moving in and out of the cycle lane is difficult.

The bollards have been placed on the left side of the painted lane boundary line, reducing the width that was once there. As we can see from the image below, the road is plenty wide enough for the cycle lane to have been increased in width considerably and still allow for motorised forms of transport to pass smoothly.

How are they spending the money? – Croydon A cycling Borough

Back in May 2011 the Mayor of London announced that Croydon was a cycling borough and would receive £450,000 over a 3 year period to improve cycling in the borough.

Croydon is one of the largest boroughs in London, both by land and by population. £450,000 is not going to change cycling in the borough for everyone. Wondering how the money would be spent I asked the council if they could give me some information on their plans.

The majority of the money is being spent on a cycling hub at East Croydon station. The idea being to attract people to cycling by getting those who use the tram or bus to get too and from the station on their way to work in central London. It’s probably the best place in Croydon to build a cycling hub, it is the busiest train station with a huge range of destination. The east Croydon area is going over a massive re-development process for the 2020 vision. This includes high-rise buildings, arenas and all sorts. The footfall around the area will increase dramatically and it won’t just be seen as a transport hub.

Money is also going to be spent on making Wellesley Road ‘feel less concrete cars-ville [and] more “Connected City” ‘, those are the words from Croydon Council!!! The way they are going to do this is by adding in several surface level pedestrian crossings. Something which Wellesley road hasn’t seen for a number of years! This should help connect East and West Croydon together making it possible for people to easily move around the town.

£105,000 of the money will go to marking more cycling routes in the town centre and to encourage and enable cycling through parks. Croydon has a vast quantity of parks but most of them have bylaws that prevent you from cycling in them. Getting through the town centre is also a bit of a tricky task at present, the options are to go down an urban motorway or try to survive with the buses and trams on the back route.

Money is also being given to provide cycle training at schools and to those who want it, community led rides, and cycle awareness training for HGV drivers.

I’m sure we could all think of ways to spend £450,000 to make cycling better in our boroughs, the Cycle Hub is probably one of the best things that could be done and if done  well, will last us for decades!

What Constitutes Careless Driving?

I had a run in with a driver a few weeks ago. I was minding my own business in a cycle lane, when all of a sudden I had a car almost touching me and forcing me to take action to avoid a collision. The clip was forwarded to RoadSafe who forwarded it to my local traffic unit for the potential for prosecution.

According to the Road Traffic Act, Careless Driving is

A person is to be regarded as driving without due care and attention if (and only if) the way he drives falls below what would be expected of a competent and careful driver.

I would say that driving is well below par of a competent or careful driver. The driver came only inches away from hitting my handle bars with her wing mirror and encroached into the cycle lane whilst I was using it.

I was informed yesterday that the police would not be taking matters any further. At this moment in time I am unsure why, I have asked them if they can let me know their choices behind not taking this further considering the evidence.